After the first commercial campaign, not only did the diocese report a marked increase in Mass attendance, but over “31,000 unique visitors came to the website from Phoenix and other US cities plus 60 foreign countries, with questions, to look up Mass times, to read information on marriage issues, to watch testimonies or to order Matthew Kelly’s book, ‘Rediscovering Catholicism.’”
The commercials aired on television are produced by CatholicsComeHome.org. Before airing the ads, two of the clips, “Epic”, and “Movie,” were shown to a focus group that consisted of former and practicing Catholics, non Catholic Christians, as well as those without any faith.
The feedback received from the group was outstanding. Seventy-eight of the 100 participants had positive responses to the ads. In another assessment, the organization found that before watching the videos, 90% of the participants had negative impressions of the Catholic Church. After viewing ads one time, 54% had a much more favorable impression. Hearts and minds were changed after viewing these creative and inspired ads.
The first commercial, “Epic” portrays the history, beauty, and spirituality of the Church that Jesus started 2,000 years ago. Peterson mentioned that “many people don’t realize the history of the Church. They don’t realize that Peter – the Apostle from the Bible – was the first Pope. They don’t realize the vast accomplishments that the Church has made over the centuries.”
“Epic” also effectively represents the universality of the Church. The clip shows a Mexican fiesta, an African Mass, a Tongan baptism, aid workers serving in a Vietnamese jungle, among other scenes.
The reaction to the video has been overwhelmingly positive. Viewers commented, “After seeing ‘Epic’, it made me proud to be Catholic.” Priests have noted that the video made them feel “re-invigorated about their vocation.” The video also has touched former Catholics who have said that the video showed the truth about the Church – “truth that they haven’t seen in decades.”
The second commercial, “Movie” has a different effect. Peterson described the ad as mirroring the Book of Revelation which states that we will give an account of our lives at the end of time.
“Most people are brought to tears when they watch “Movie,” said Peterson. It shows that though Jesus’ divine mercy, “no matter what we’ve done, we can accept the mercy of Jesus who will help us create the perfect ending to each of our lives.”
Not only have people enjoyed the video clips, but they have also succeeded in bringing people back to the Church. One woman, Angela, said that she became an agnostic 20 years ago. After watching the video she commented, “How is it that after seeing the commercial one time, I go to the CatholicsComeHome.org website, look up my local church and go home?”
The commercials encourage people to visit the site which contains information for three groups of people: Those who “used to be Catholic”, those who “are not Catholic” and those who “are practicing Catholics.”
Thursday, April 10, 2008
An article on Catholic News Agency is reporting a new lay apostolate website which have just brough home 3000 people in three weeks. This was achieved by runing two commercials on a local television network. The commercial would then direct people to their website were all information needed can be found. See below a quote from the article. I watched the commercials on the site and they are great. Please share the good news:)